TONY SCHWARTZ

The ad, created by Tony Schwartz, only ran once, on September 7, 1964. It was so dramatic that News and other media replayed it and discussed it up until the election. LBJ’s opponent Barry Goldwater was a military hawk in the midst of the Cold war where nuclear war was everyone’s greatest fear. The Daisy ad was crystal clear and made overt what many Americans concern was about Goldwater. Johnson won in a landslide. See {586351} for the kinds of views that made Goldwater so vulnerable.

A professional mature female actress spoke the words. The Majority of the Republicans voted against the Medicare law that had passed under Lyndon Johnson. They lost millions of votes over that for years. Then at the end of the 20th century, many Republicans tried to reduce or privatize Medicare which by then was second only to Social Security among all government programs. The Democrats then used many variants of this Schwartz ad to great effect.

A professional narrator spoke the words.

A professional mature female actress spoke the words. The Majority of the Republicans voted against the Medicare law that had passed under Lyndon Johnson. They lost millions of votes over that for years. Then at the end of the 20th century, many Republicans tried to reduce or privatize Medicare which by then was second only to Social Security among all government programs. The Democrats then used many variants of this Schwartz ad to great effect.

A professional narrator spoke the words.