Scott McCloud Quotes

Certainly in business terms, considering how thriving the market is. Understanding what people want is essential. We have a team on the ground whose job it is to keep tabs on what's good, whether it's a tapas bar in Barcelona, or an amazing fish and chip shop in Yorkshire.

It's not the consumers' job to figure out what they want

I am just a businessman, giving the people what they want.

It isn't the consumers' job to know what they want.

We're not in the business of shaping consumer demand. We respond to it.

When you focus on the consumer, the consumer responds.

When you buy a ticket, you're basically voting for whatever you see.

Too many bar owners built a bar for themselves... when they should have built what their market and demographic demands!

Market leaders inevitably slip into decline when they tell the people what they want instead of giving the people what they want.

The market and the consumer and idea trump the system.

Give the people what they think they want.

The aim of marketing is to make selling superfluous.

Businesses are not paid to reform customers. They are paid to satisfy customers.

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

Is there any other industry [than the press] in this country which seeks to presume so completely to give the customer what he does not want?

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.

Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?

The fundamental law of the market is: the customer is always right.

The oil industry is a stunning example of how science, technology, and mass production can divert an entire group of companies from their main task. ... No oil company gets as excited about the customers in its own backyard as about the oil in the Sahara Desert. ... But the truth is, it seems to me, that the industry begins with the needs of the customer for its products. From that primal position its definition moves steadily back stream to areas of progressively lesser importance until it finally comes to rest at the search for oil.

You have to have what your customers need because if you don't have what your customers need, you're not going to have customers.

In a world of niches, we are enchained by our own consumer preferences.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

When you understand your customer base, you have to provide them with what they want.