Bill Gates Quotes

I think you have to be careful. You have to know exactly what is going to resonate with voters. And you can't get ahead of that. You have to be very careful with your approach.

I'm predicting that we'll finally have a computer will search my e-mail automatically and delete every message that begins with 'thought you'd be interested,' and then give an electrical shock to the sender to remind him or her to stop send that kind of message.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

Each audience is different.

When someone sends you an email, they are knocking on your door. And when you open the attachment, without looking through the peephole to see who it is, you just opened the door and let a stranger into your life, where everything you care about is.

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.

Ultimately, Captchas are useless for spam because they're designed to tell you if someone is 'human' or not, but not whether something is spam or not.

The evidence that things are changing fast can be seen in the dramatic increase in the influence of blogging. We should be collecting emails as we used to collect telephone numbers and using them to better communicate our message to key voters.

When we get people to log in, they end up using Quora a lot more, and we can provide a lot better experience for them. We can show them a personalized news feed; we can send them digest emails and do all this ranking to find some stuff they want to read.

I really like stuff that is collectible that you can hold and go, 'There's only a few people that have this.' I like to see that someone's put a lot of labor into making something.

The secret to modern propaganda is to simplify and repeat.

Direct Marketing

Anyone I don't know, in my emails or texts, I just delete. If it's someone legitimate, they'll send it again.

Figuring out how to scale the very human art of personalization is difficult, but I believe that it is also the key to building a lasting connection with customers for the long term.

The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.

Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.

Personalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there's a piece of software that loves us for who we are.

My friend named his car. And I don't want to be judgemental, but... what a dork.

Be careful what you shoot at . . . most things in here don't react too well to bullets.

My father was a dentist, and I always thought that he was one of the 10. It's an interesting way to personalize and humanize, which is one of the most important aspects of communication.

Not that my life has been so crazy and exciting but, it just seems like if I can bring more of myself to the role. It's going to help keep it spontaneous and exciting, instead of thinking in terms of this box of a human that I have to slip myself into every week, which I tend to do more when I'm shooting a movie. On a television show, this is all kind of still new to me, doing many episodes of something, so I want to try to keep it as fresh and close to home as possible, so it doesn't get stale and I still like it every day.

Be careful what you think, because your thoughts run your life.

Vision gives you the impulse to make the picture your own.

One bit in or out of focus makes the difference between our bodies being ourselves and our being part of a group. I want to melt the idea of specificity and blend individuality into the crowd.

Catering to the passionate is exactly what you should do.