Tom Peters Quotes

I had something nobody else could do - I sang in a way that separated me - and, when you're trying to get noticed, you play your trump card.

You either have to be first, best, or different.

My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?

It's that I have a good personality and am a good tennis player.

When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

Now if you go exactly where your competitors are, you're dead.

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

If there are nine guys auditioning and they're all gorgeous, I have an advantage, because gorgeous guys are a dime a dozen. But if they need someone else - like a goofy guy with bad hair who is just okay - then that's me. And finally, the other 2 percent who audition are geniuses that I could never touch.

You need to define yourself in the marketplace.

If you believe that God put you here to act, then you have to be different. Go into casting offices, with something other girls don't have.

In advertising, not to be different is virtual suicide.

We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important.

I think what makes me successful is that I'm so different from the other guys.

Our philosophy is always to search for the best quality. That is something our father taught us. It's one way to be different from your competitors. You can try to be cheaper, or you can try to be better.

My greatest strength is my scoring ability. I've scored the ball at every level.

I'm not a big guy that watches technique from my opponents. I try to do what I do best and hope that my stuff is better than their best stuff.

I have game-changing defensive abilities.

Go where you add value. Don't look for places where you're just like everybody else.

Industry is not only driven by talent; it depends upon so many factors. If you need to be successful in this field, one should know how to convert everything into a plus point. If you have a dusky face, make that your plus point.

If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention.

Although I come from the world of swimming... my strong point is the running race, and it is the one I enjoy the most. It's where I have had a slight edge over my rivals.

If I wasn't a fighter, I wouldn't be unique.

Competition is something that brings you to the next level because if you have no competition, and you know you are starting week in, week out, it takes a little bit of the quality.

You got to have a gimmick in this got-to-have-a-gimmick world.