Scott Cook Quotes

It's so important to experience what your customers are experiencing and listen to their suggestions.

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.

Every employee at Workday thinks about how they are going to help customers be successful. It is a simple formula, but a lot of companies go out, and they don't listen to their customers; they don't try to solve hard problems, making it tougher for themselves to create a great business.

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

We've found that customers are very open. They'll tell you what's going on, what's working and what's not. They're looking for help.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

For what we want to accomplish in the future, we have to be able to view everything from the eyes of the customer.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.

Customers are your best teachers. Learning about your customer's beliefs, values, and priorities teaches you which selling points you should emphasize.

When you spend time with potential customers, you get to hear about their struggles firsthand. You see their eyes light up with excitement or darken with confusion. You learn things you would never find in a survey, database, or questionnaire. You learn why people buy.

My aspiration is that M&M become one of the most customer-centric organizations in the world. If we focus on understanding our customers, we will be able to develop customer-centric innovations.

Always listen to your customers.

Meet customers where they are; question how to make the tools customers use more valuable.

My biggest source of inspiration is listening to people's conversations. I'm a big eavesdropper.

When you focus solely on valuation and market share, you win some and you lose some. When you focus on the needs of your customers and help them achieve their dreams, you win every time.

If you don't listen to your customers, someone else will.

You just have to pay attention to what people need and what has not been done.

I'm not shy about asking the customer, because I want to talk about who she is and what she wants from me.

The aim of marketing is to make selling superfluous.

I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

If a user is having a problem, it's our problem.