You will be better advised to watch what we do instead of what we say.
Talk is cheap. Learn to listen with your eyes. Actions do speak louder than words. Watch what a person does more than what he says.
To know what people really think, pay regard to what they do, rather than what they say.
Spend time with the customers, immersing yourselves, watching. Spend time at their homes. Hear what they say, but most importantly, watch their behaviors as the indication of where the pain is. And then go solve that pain.
So, Eva Nine, you must sometimes disregard what someone is saying and focus instead on what they are doing. Watch and observe. That is when one reveals his true self.
Son, heed my instruction, and apply thyself to know women; let thine eyes observe her when she is with another, for what she doeth with him, she will do with thee, also.