Steve Wozniak Quotes

So if I want to buy a light in a shop and I don't find a light that I like, I think to myself what would I like? What would I like to buy? Then I started to imagine and design it for myself a lot of the time.

We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

The point is that I don't design stuff for myself. I'm a toolmaker. I design things that other people want to use.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

The only important thing about design is how it relates to people.

Men have no concept of how to design things for the home. Women should design the things they use.

You are not designing for yourself, and shouldn't be. Most people using the Web don't understand (most of) what makes it work and don't want to. Design for those people. There are many more of them than you.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.

Attractive things work better.

I started at the very highest level so the upper end is something I know very well. I know it instinctively. But all the years I was designing, it frustrated me that I could reach so few women. Design is about point of view, and there should be some sort of woman or lifestyle or attitude in one's head as a designer. So my being able to reach the masses was something that meant a great deal to me - especially for women who could never wear Vera Wang.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

Designing renders visible our hopes and dreams. It is the first signal of human intentions.

So far, designing is the most exciting thing. Ive done I have a vision of what I want the clothes to look like in my mind and its fun to see it come alive on paper.

I not only enjoy it, I think, how do you design things that are applicable to life - unless you live it?

All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens.

I'm going to design the container and interior spaces. You bring your own stuff to it and make it your own.

The hardest part of design ... is keeping features out.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

It would be very interesting to design objects for everyday life, something where the ideas that are expressed can be launched into society.

Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.

I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.