Judy Smith Quotes
Reputations can be built, attacked, and destroyed on social media. It's a huge game-changer - instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand.
Citations
Smith, Judy. Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets. Free Press, 2012.
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Judy A. Smith is an American crisis manager, lawyer, author, and television producer. She is known as the founder, president, and CEO of the crisis management firm Smith & Company. Her work in crisis management is the inspiration for the ABC television series Scandal.