Richard Dawkins Quotes

It can't hurt, publicity is publicity, controversy and all that, it's all good.

If no one knows your book is out there, no one will think about buying it. It's as simple as that.

I think there's a difference between having a bestselling book - meaning through marketing, PR and buying that first wave of customers - and writing a bestselling book. The second implies that the product propels itself to the best seller list.

When people protest and are upset with a movie, it becomes a big hit. They hated Passion of The Christ, it worked out pretty well for the box office. So let's get that going.

To me, any publicity is good publicity.

There is no such thing as bad publicity except your own obituary.

People always say there's no such thing as bad publicity, and you always think they're right, because it seems self-evident: nobody's going to buy a magazine that nobody ever talks about, so people should want to buy a magazine that everybody's talking about.

Controversy sells books.

No one wants to stay in the tabloids. But it's actually not a terrible place to start.

Hype is the awkward and desperate attempt to convince journalists that what you've made is worth the misery of having to review it.

I'm not one who goes for the 'all press is good press' dictum.

I do send out information about my books. Very few people buy the books that way, but I always feel that if they want to know more about the process, they can get the information from my books.

Any press is good press. So keep on ragging me.

There is such a thing as bad publicity.

Word of mouth is the best medium of all.

All publicity is good, except an obituary notice.

It's not always the easiest thing to be the center of so much spilled ink.

I feel luck plays a vey crucial role in determining the success of the book. Marketing a book is also very important. You need to try all tricks in the trade.

If you want to get known as a singer you hire five sexy chicks and let them fight over you onstage and for the cameras. That's publicity, man.

That's garbage. Why can't they catch me in a sex scandal. I could use some good publicity.

The easiest way to get on television these days is to be extremely rude.

Keeping your head down and just writing is only part of the equation, so I surround myself with smart people to help sell my books.

Let me tell you what the truth is... I have learned one thing in life: there is no such thing as bad press. There is not. That's a fundamental truth. The more bad things said about you, the more power they give to you.

These days it seems that every big, new, heavily promoted children's book is rather like the ghost of poor old Jacob Marley. Each one comes trailing a long, clanking chain of references - in the form of overexcited press releases and slightly hysterical jacket blurbs - to bestsellers of a supposedly similar nature.

Let's face it - negativity sells records.