Marc Benioff Quotes

I closely follow everything about user interface or human-computer interface: technology that makes computers closer to the way the human being actually functions.

I could open a thousand Excel documents and still never think to scroll past a wall of empty rows to see if, hidden beneath them, there is a tab I need to click. Just doesn't occur to me. Because, design.

Once the product's task is known, design the interface first; then implement to the interface design.

I was a user experience designer for Google Docs.

Computer science departments have always considered 'user interface' research to be sissy work.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

Knowing how people will use something is essential.

People who work on the user interface side need to have empathy as a key characteristic. But if you are writing device drivers you don't really need to understand humans so well.

At any time of day, hundreds of different versions of Facebook are running on the Internet - with a changed color here, a moved button there - and the user response to each variation is measured. And the same is done with advertising.

I have problems with machines which aren't gestural.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

We want to continue to explore new possibilities regarding interface and interaction. We experiment different solutions to make interface an important component for immersion rather than just a remote control.

I've spent my whole life worrying about the human-computer interface, so I don't want to suggest that what we have today is even close to acceptable.

A well-designed and humane interface does not have to be split into beginner and expert subsystems.

I am confident that we can do better than GUIs because the basic problem with them (and with the Linux and Unix interfaces) is that they ask a human being to do things that we know experimentally humans cannot do well. The question I asked myself is, given everything we know about how the human mind works, could we design a computer and computer software so that we can work with the least confusion and greatest efficiency?

People hate to and will not read instructions.

When you go to a site, you usually run into usability problems pretty quickly. They're not hidden. They're not complicated. They're not baffling. They were in the design or crept into the design.

I think it's really important to design things with a kind of personality.

As far as the customer is concerned, the interface is the product.

If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.

I don't think there are as many usability issues as there are tactical or strategic decisions related to whether incorporating social networking into your site is going to help or hurt.

I have discovered that there are two types of command interfaces in the world of computing: good interfaces and user interfaces.

Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.

I think in terms of the work we're doing now a lot of the UI cleanup... I see it getting much prettier.