Mitch Leigh Quotes

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

If you have a great product but no one knows about it, it's history.

I'm a sensationalist. I'm a big mouth. I get attention. In this world you have to - if you want a mass-market presentation, you have to get attention.

All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.

TV is what sells your product.

I knew 'Bad Girls' attracts a younger audience, and it's vital to get oneself known to that audience because, unless they watch me in re-runs on 'U.K. Gold,' they won't know me from a hole in the ground.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

If your advertising goes unnoticed, everything else is academic.

The livelihood of the restaurant is dependent upon getting the word out.

You can talk about reality TV if you want to, but guess what - it was a big commercial for Kym Whitley.

People don't understand the logistics of advertising.

Television is a huge medium and the best way to popularize yourself.

If you want to be really famous you have to go on TV every day.

Promotion is absolutely essential in the movie business.

I'm a big fan of advertising during sports events.

TV ads let people know you're still around. Not only do they sell albums, they give you a high profile. They let people know you're out there and working.

The power of publicity is more important than advertising.

The more followers you have, the more you can promote your movie. You know? It's all, like, a business thing.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.

Everyone can benefit from seeing smart marketing.

When I decided to do 'Mary + Jane,' one of the things that I was most excited about was the demographic that we would predominantly be reaching out to, which is 12- to 25-year-old women.

Paying extra for prime placement can often pay off.

We want eyeballs on the screen.