Walt Mossberg Quotes

The beauty of men's shoppers is that they're super loyal.

I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.

We are putting a lot of investments behind building customer loyalty. We need to make sure we keep investing in the right tech that will help customers. If we keep doing that well, we will keep progressing.

I love Dodge. I've had a good relationship with these guys.

I love the Kopari Lip Glossy. I always have three of those. Every time I see them, I buy another one because I never want to run out.

When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.

I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop.

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

I mean we cant even rock them shoes if it dont got a comma on the price tag ya know. I mean.. I mean but then again who looks at the price tag ya know?

If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.

Satisfied customers are apathetic. Loyal customers will be your advocate.

I used to buy all my shirts at Brooks Brothers, but that was completely ruined about 20 years ago. They discontinued the shirt I liked. If I had only known this - I mean, if you're going to discontinue an item that thousands and thousands of people buy, announce it. Say, 'We will no longer be making our excellent Brooks Brothers cotton shirts that we made for 5,000 years. We're going to change them in some awful way. We're alerting you so you can buy a lifetime supply.' Shirts don't go bad, they're not peaches.

Customer satisfaction is worthless. Customer loyalty is priceless.

I'm not a vintage/thrift shop girl. I don't have the patience.

People don't want simply to buy the product, they want to have sympathy with the company too.

I have no fans. You know what I got? Customers. And customers are your friends.

Make the customer the hero of your brand's story.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.

I liked the shaver so much, I bought the company.

Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.

In marketing, the familiar is everything.

It would be easier to screw up American Express than Coke or Gillette, but it's an immensely strong business.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.