Walt Mossberg Quotes

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

We live in the Internet age. Everyone wants clicks. Clicks are what sells.

It's a lot of work to sell one thing on the Internet.

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

The Web is going to capture an increasing share of people's attention, and billions of dollars are going to flow in. What Web 2.0 is about is harnessing those dollars in highly leverageable ways.

We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.

The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content.

Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.

See, what we were going to do was say, the Internet is this great business strategy tool.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

We are in the throes of a transition where every publication has to think of their digital strategy.

The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.

The future of advertising is the Internet.

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.

All media owners want to attract advertising revenue. Google is no different.

There are 100 million blogs in the world, and it's part of my job as the co-founder of WordPress to help many more people start blogging.

Our whole goal is to basically feature publishers' content and get people to click over to that content on the website.

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.

If we compare the two, Facebook is currently a superior place to market a product like Slide. Twitter is more like a general distribution agent. It's like broadcast radio.

Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.'

When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top.

The Internet is the ultimate vanity-publishing medium, and therefore, the ultimate place for those of us who like to watch. The Internet can reach an audience at lower cost than any medium before it.

One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.

I don't think there are any new media I'd like to cover.

Just because someone uses Twitter doesn't mean they shouldn't use WordPress, and vice versa.