Kaskade Quotes

My whole career began because I was always putting my music on the Internet. By the time I had my first tour, I had an audience everywhere I went, because people were listening online.

The world is changing. Social media is a way to sell movies and to build a fan base. The truth is that you have followers because they know you are into it and you're funny and you like it. I think it's great.

I think the Internet really sussed things into perspective. Because twelve years ago, I could spend my days on writing and running my band and touring and making posters and practicing with my band and working on my vocals, but I didn't spend a large pie chart of my time sifting through criticism as well, and nowadays I do, and all female artists do, because to be able to promote your work, you need to live in those spaces.

I don't think people are really breaking ground and getting new fans or anything. So, I just use it more in my personal life but obviously I'm in a business where people think that Twitter matters so I'll be like, "Yes, I will tweet out this show." But it is something that me, the human, uses.

As much as people are griping about the Internet taking sales away from artists, it's been a huge promotional tool for me.

Twitter is just like posting old-fashioned press releases, and it can be very effective in promoting your business interests and charity work.

The thing that got me started on Twitter was just basically pressure from management and the record company saying, 'Hey, this is what all the other artists are doing. You need to be doing it also.' I didn't really have a clue what is was.

We use social media as an adjunct to my total media/market outreach.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

I need to reach a lot of people to sell records.

It seems like Weezer has gotten better and better at getting attention for everything besides our music. Part of that is just the nature of our culture now - you really have to scream to get some attention, so people even know you have a record out that they might want to listen to.

My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.

I was part of the generation that pushed the Internet. In fact, I broke as an artist in the U.S.A. because of the Internet.

I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power.

My best advice for anyone out there that feels like, 'I don't have a million followers so why should I even give it a shot,' is that it's not about the numbers - it's about the engagement. That's how you can build influence.

Just as performers, I think you'd be an idiot not to utilize YouTube.

Before the Internet became so powerful, I toured extensively. With the rise of the Internet, touring apparently has become less important.

Kim was the one who taught us how to use Twitter and how to engage and really capture the attention of followers and the fans.

I had maybe 200 followers when I started. A bunch of radio stations were like, 'Uhhhhhh, my daughter has more followers than her'.

At first, I didn't focus that much on the Internet. I was more, 'I'm going to write songs,' and I'd have sung that song out in a club, pub, or a jam session or whatever 10 times before I recorded it. We live in an Internet age, and if you don't embrace it, you get left behind a bit.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

You can put your music out on YouTube and get messages from all over the world.

I had no idea at all how to model, but people would start to follow me. So, I would go to these start-up companies and say, 'I have all these followers... how can we work together?'

So many people can see my content and see that I dance and maybe it'll draw them to my Instagram where I have longer clips of me and dance classes or improv.