Cindy Crawford Quotes

My best advice for anyone out there that feels like, 'I don't have a million followers so why should I even give it a shot,' is that it's not about the numbers - it's about the engagement. That's how you can build influence.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

Instagram is a place for businesses to build their business.

Although my values and my morals are old-school, you have to kind of key into the landscape of social media and how the world is progressing. I'd be a fool to sit there and go, 'Yeah, let's use the telephone to telemarket myself'... Social media is something that I definitely have to tap into, to another demographic.

I have over 2 million followers now on Google Plus.

Gone are the days when a publisher could take out an ad, count on a few reviews, and have an author do a couple of signings. Nowadays, readers want to feel a connection with an author.

You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.

Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.

The thing that got me started on Twitter was just basically pressure from management and the record company saying, 'Hey, this is what all the other artists are doing. You need to be doing it also.' I didn't really have a clue what is was.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

Oh, tweeting prolifically is the most easy thing in the world. Tweeting prolifically is like somebody saying, 'Boy, you're a really good walker around,' you know. It's not really hard.

I'm actually on the Twitter like all those crazy young kids are, and if I'm going to do an in-store appearance or I post something on my website, I tweet these followers, a word I don't like so much, and over 50,000 people go, like, 'Okay, I got it.'

Companies and managers that find a way to harness social media stand to gain.

I've found my calling with Twitter. It's all about the amount of interaction you do, and the traffic you move, and I'm really good at that. I keep going and going and going, and no one can believe that I can keep it up.

My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.

I have some help on tweeting.

The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.

Just as performers, I think you'd be an idiot not to utilize YouTube.

Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win.

I want to stay proactive and keep having funny material online.

Companies can't delegate social media to the new college grad and think they have it covered.

Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.

It's a huge mistake not to embrace social media. We need to stay in touch and stay relevant to young people.

I love Instagram - I don't actually go on Twitter and tweet; I just connect it through my Instagram account. I think it's a good way of getting stuff out there and connecting with people.