Phil Schiller Quotes

I think Apple is a great device company.

I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.

Our approach at Apple has always been to make products we're proud to own and use ourselves.

Velcro: what a rip-off.

The wonderful thing about Apple technology is just how intuitive it is.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.

Cable is a dynamic and highly innovative industry, providing cutting edge services and content that Americans love. The broadband platform the industry has deployed is a critical part of the infrastructure needed to realize our national ambition to be a great nation in the Information Age.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

I don't design for myself. I design something keeping in mind that it has to please a lot of women.

I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.

I get a lot of criticism for telling founders to focus first on making something great, instead of worrying about how to make money. And yet that is exactly what Google did. And Apple, for that matter. You'd think examples like that would be enough to convince people.

Only great people can make great products.

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

I design for the use of a building and the place and for the people who use it... the reputation for arrogance comes because when work is offered to me, I look whether I can find a genuine interest in quality.

Software is a great combination between artistry and engineering.

I imported the first Mac into England in 1984; you know, the beige box. I imported what I think were the first four that came into England. I never opened the instruction manual. That was the best thing about it.

Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

I've tried plenty of telephones. I tried to get into the Samsung Galaxy and the Blackberry, but the iPhone is just too easy to use. The camera takes clear pictures and the phone itself looks great. Like all Apple products, it kind of just makes sense.

I always tried to design something new and of the moment. The idea was not to make something that would last, but to make something a woman could really wear when she needed it, like a good friend.

If you don't have the best product, you're not going to make it in open-source.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.