Martin Sorrell Quotes

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

I've always been about, how do I get my ideas out to the most people?

I spent my career trying to speak to the broadest possible audience whether it's in print or whether it's in television.

Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.

I tried to get the word out to people who are information hubs in their communities, because they could propagate the call quickly. One challenge is that breaking science fiction means, well, breaking science fiction. Many communities of colour have a different approach to narratives of science.

The fanboy community can smell in an instant, like smelling fear, when something was tailor-made in order to reach them as a demographic.

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.

The media is either our salvation or our death.

The propagandist must utilize all of the technical means at his disposal - the press, radio, TV, movies, posters, meetings, door-to-door canvassing...There is no propaganda as long as one makes use, in a sporadic fashion and at random, of a newspaper article here, a poster or radio program there.

Media are means of extending and enlarging our organic sense lives into our environment.

I write to find out what the story means to me, that is what I try to do especially with the first draft.

I wouldn't say that we're proactively out there hunting down brands to try to fulfill some piece of a larger battle plan or something. If they have things they want to get to us, we're somewhat easily accessible through our managers and record companies.

It is impossible to do everything people want you to do. You have just enough time to do God’s will. If you can’t get it all done, it means you’re trying to do more than God intended for you to do.

You have to be with other people, he thought. In order to live at all. I mean before they came here I could stand it... But now it has changed. You can't go back, he thought. You can't go from people to nonpeople." - J.R. Isidore

Without community, there is no liberation...but community must not mean a shedding of our differences, nor the pathetic pretense that these differences do not exist.

Sometimes a rural life - without agricultural culture, community, or land - it means that you're a very long drive from everything. It's a big cultural isolation in terms of any kind of schooling where you could get exposed to things that might push the positive buttons. The geography of where people find themselves situated, both in metropolises and in the heartland, really starts to matter.

Living where I live New York I don't think anyone's going to make a fuss. But it is more deeply satisfying because it's of your place and means that you aren't forgotten; someone's noticed what you have been doing with your life.

What I'm trying to do is be righteous. And when I say “righteous,” I don't mean God. You know? God- Righteous. I mean just when I wake up, I know I was honest to myself.

By community I mean that community you have a special vision for, that only you see, that no one else in a room sees. That special community in pain, that through a pain you've suffered, you're able to have that vision, that super-ray vision.

What do you mean, what's the matter with him? Nothing's the matter with him, everything's the matter with him, the same as it is with everybody else. He's just fine. He gets overwhelmed now and then, and he doesn't know how to say what he feels or means, so he cries and runs off a little, trying to find out where to go, for God's sake. Where can you go?

We have to keep asking ourselves: 'What does it all mean? What is God trying to tell us? How are we called to live in the midst of all this?' Without such questions our lives become numb and flat.

The indispensability of reason does not imply that individual people are always rational or are unswayed by passion and illusion. It only means that people are capable of reason, and that a community of people who choose to perfect this faculty and to exercise it openly and fairly can collectively reason their way to sounder conclusions in the long run. As Lincoln observed, you can fool all of the people some of the time, and you can fool some of the people all of the time, but you can't fool all of the people all of the time.

There can be no liberty for a community which lacks the means by which to detect lies.

Books help us understand who we are and how we are to behave. They show us what community and friendship mean; they show us how to live and die.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.