Olivia Williams Quotes

When people protest and are upset with a movie, it becomes a big hit. They hated Passion of The Christ, it worked out pretty well for the box office. So let's get that going.

There's nothing wrong with doing sequels, they're just easier to sell.

My predictions are notably inaccurate.

People really love 'Madea' movies and get a kick out of them. They're phenomenally successful. People get excited when a new one's coming out.

I'm the worst at picking what movies are going to do well. I have no idea. I'm really surprised if a movie I like does well.

The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.

What is important to me is the mileage a particular role I depict gets on the silver screen.

I believe in one thing, and that is content, because if your content is strong, the film will surely be hit at the box office.

Every actor, director, and producer want all their films to do well. So you choose the role carefully, listen to the script, and work hard. But there is no way of predicting whether it will be a hit or a flop.

Look at 'Dulhe Raja.' It was a film made very quietly on the sidelines, and suddenly, when the film was released, it struck gold. I never expected the film to do well.

Lot of people liked me in 'Manorama Six feet Under,' 'Oye Lucky Lucky Oye,' 'Dev D' and 'Shanghai' and the only common thing in all these films is that when we were making them we never thought they would work. The ones that did not work were safe films.

Everybody who has watched 'Raja The Great' has loved the film. That's why I am even more tensed. I want to see the audience's response. I am nervous.

It's not just the actor who's responsible for a film becoming a hit. A whole lot of work and people are involved in it.

We can't say whether a film will be a hit or flop. There's something which just clicks with people.

Luckily, the films I did in Kannada were successful.

My job is to make superhit films

Of course, the male-directed films make more money.

If my films do well or not, I am glad that the audiences appreciate my performance.

I have done films where we all thought the director didn't know what he was doing and it is going to be a gobble gobble turkey. And you go and watch it and it is great.

The prime motivation in making almost any film is success, because film is the art form of the 20th century.

Any additional spotlight you can put onto an opening of a film is a great thing to get.

I've been lucky because my films have consistently made a profit, almost all of them have made a profit. Never a huge profit, but nobody gets hurt. And therefore I get a lot of freedom.

To get audiences to go see a film is a completely separate issue.

What I'm realizing as I get older is that a movie's mainstream success is just as unpredictable as a movie's cult success. Plenty of movies that are truly odd and deserve cults, don't have cults. It's just as much of a crapshoot to be a cult hit as it is to be a mainstream success. Isn't that weird?

Sometimes the critics will like a film, and the public doesn't come. Sometimes the critics won't like the film, and the public will come. It's completely spontaneous. It's a hazard.