Yves Behar Quotes

Keeping it simple for the consumer is incredibly dire.

Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.

Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.

Products have to be designed in a way that they are comprehensible.

The Chinese consumer is everybody. It's very simple.

Empowering innovations transform something that is complicated and expensive into something that is so much more simple and affordable that a much larger population can enjoy it.

If it's accessible by hundreds of millions of people, then it's as mainstream as it gets.

We want the average person to use it and think that it makes the experience of using Pinterest better.

The wonderful thing about Apple technology is just how intuitive it is.

An interface is humane if it is responsive to human needs and considerate of human frailties.

We've tried to simplify the site because some people found it too difficult to use and were intimidated by it.

A world-changing vision often necessitates a profound simplicity in the user experience.

Good technology is intuitive - the cellphone forces you to become an engineer.

The concept with Off-White is that I have no ideal target. It's more about trying to make something for everyone. And I think that's what helps make it unique. That there isn't a specific muse.

Things meant to appeal to the masses usually end up appealing to no one.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

A well-designed and humane interface does not have to be split into beginner and expert subsystems.

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren't that many things people use twice a day.

People appreciate a good product, a stable system. They want to communicate easily and use a product that just works.

I feel that it's lovely when, as a user, you're not aware of the complexity.

What I hope is, over time, users should not have to read a training manual. They should say, 'I totally get the Workday iPad app, because it runs the way my consumer apps run.'

The Internet didn't become usable until Netscape because that gave the average person a user interface that was intuitive, simple, friendly - this made it accessible.

The broadcast networks - they are literally broad. They try to appeal to everyone. They try to reach all of America, all the time. Increasingly, they fail to do that, but they try.

Stoicism is a philosophy designed for the masses, and if it has to be simplified a bit to reach the masses, so be it.

The Internet is full of choices, and nobody is going to make the choice to use a product that is hard to use or unattractive.