Satoru Iwata Quotes

You've got to figure out how you're going to come in and significantly impact and redefine a market such that you become a market share leader in it.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

The worst thing that you can do in terms of bringing a product up to the market is to be two days after someone else has brought a similar product to the international market-It's dead.

All competitors are fierce competitors; Vodafone is the world's second largest company. We fight it each day. Idea Cellular is big and successful, too. Competition is competition; we are used to it.

I don't think there is any franchise more powerful than ours around securing the consumer experience and we will not concede that to anyone including Microsoft.

We've got a great value proposition against Chromebooks, we are not ceding the market to anyone.

Cisco presents our biggest challenge in the firewall market for the fact that they have such a large percentage of market share. Displacement of an entrenched incumbent is always a challenge.

There are many people who think we had the first-mover advantage. But actually, when Uber came to India, Ola was doing only 2,000 rides per day. We had less than half a million dollars of funding.

If Dell's going to be a fast follower, then we'll continue to innovate.

Here's a good rule of thumb: don't worry about a competitor at all, until they're actually beating you with a real shipped product.

When you look at a company that's already succeeded or is at the very top of its game, it isn't necessarily when it's executing well. It tends to be peacetime - you've defeated the competition, you have the highest margins, the highest multiple.

But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.

This [Asia, Australia & New Zealand] is going to be the world't largest market. If we're not there setting the rules, then somebody else is.

… great contest for commercial supremacy.

The companies that can afford to do basic research (and can't afford not to) are ones that dominate their markets. … It's cheap insurance, since failing to do basic research guarantees that the next major advance will be owned by someone else.

Sometimes, for businesses, competition can be inconvenient, because competition means that the race is never over, the game is never won. No matter how well you were doing in the past, there's always someone who are out there wanting to take your place. So the temptation to avoid competition is powerful. It's rooted in motives as old as Adam and Eve: in greed for yet more money, in fear of losing your position in the market and all the benefits it brings.

Someone is out there looking to put you out of business. Someone is out there who thinks they have a better idea than you have. A better solution than you have. A better or more efficient product than you have.

Tesla has defied everyone's predictions again and again. It has such a unique position in the market, and so far, whatever people think about Tesla and its business model, there is one fact that nobody can dispute: It pretty much has the market to itself.

The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.

Our focus is to see that we are growing faster than the industry and, whichever product we launch, we do better than competition. We try and manage our operations better than competition. Essentially, we try to be better than what we were the previous year.

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.

You've got to remember there's intense competition between Microsoft and Amazon.

I've never had difficulty dominating any market I've been in.

If you look at the numbers from 2002 to 2016, we have consistently been market leaders. We have followed a well-articulated strategy, and our focus is to continue that strategy.