Douglas Rushkoff Quotes

Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.

Celebrity is hawking make-up, cars, everything; it's shifted.

I have to be careful of what TV shows I choose, particularly ones that have commercials in them, because it's going to be a different kind of television show.

As a performer you are being used to keep people watching so the commercial endorsements that support the network can be seen by as many people as possible.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

If you really think about it, when watching television, you have product placement all the time.

Now, product placement, whichever way you look at it, whether you like it or you think it's disgusting, or whatever, it's what it is.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Children go from being a kind of cultural protectorate to the Junior Auxiliary of the tube-watching nation at large, and programs are designed for them on the same principle as they're designed for grown-ups: as a way to sell eyeballs to advertisers.

I see stardom very clearly as a construct that's been created in order to sell things.

Advertising is the 'wonder' in Wonder Bread.

There's always been product placement in Bond movies.

The force of the advertising word and image dwarfs the power of other literature in the 20th century.

A magazine is simply a device to induce people to read advertising.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

Advertising is a very fundamental need, so I don't think it's going to go away.

Commercial television has underestimated the intelligence of the public.

'American Idol' is a machine. It's a machine that's making a lot of money, that's selling a lot of product. It's 'American Marketing.'

I really believed it was important to explain to our young audience that expectations based on people who are trying to sell them things are unattainable.

Rappers have traditionally put products in songs, and it's been products that don't put anything back into our community.

I'm a big fan of advertising during sports events.

I don't like ads: I'm too susceptible. I find myself in the supermarket buying Ronseal, and I don't even have a shed.