Simon Mainwaring Quotes
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?
Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World. Palgrave Macmillan, 2011.
While administering post-war Japan, MacArthur had insisted that women be allowed to vote and run for public office. He succeeded and was informed that a prostitute had been elected to the Japanese Diet with over 200,000 votes:
Simon Mainwaring is a brand futurist, global keynote speaker, and best selling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the founder and CEO of We First, a creative consultancy.