To me, any publicity is good publicity.
Lyft treats people better than competition. So whether that's drivers or passengers, that goes into the car experience. That's why more and more people are choosing Lyft.
I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product.
Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.
When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.
There is the negative aspect of social media, but there is a lot of positivity that comes from it too. Like my favorite thing in the world is seeing someone wearing our Iconics shirt.
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?
I think my customers, my fans are really like my family now - it's like a movement of fabulosity.
We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.
If an artist can take two minutes to tweet a fan and make his or her day, why wouldn't they take advantage of that?
In the restaurant business, you learn quickly there's no margin in having enemies.
I don't just want to create products. I want to reach into people's hearts and minds. I want to create memories.
