Michael Wolff Quotes

I'd rather have the media as my friends than making use of them for my own benefit.

I know certain techniques, such as a press release that looks like a newscast. So you use it because you want your man to win.

We studied Western journalists' reporting methods, fed them story ideas, steered them toward sympathetic interviewees, and supplied them with the revolutionary movement's facts and figures.

In politics, you don’t have to love the press; you don’t even have to like the press, but you sure as hell have to feed the press.

I only talk to the press if it's to my advantage.

General David Petraeus was so successful at getting on covers of magazines, having journalists fall in love with him, that in fact he was able to use that power to go around the normal chain of command.

In all my life I have treated the press with marked contempt and had remarkable success.

Nothing is so tantalizing to journalists as some answer they can't get. If you want to appeal to political journalists,…you hide something from us …

Every successful president has suffered imputations that he has in sinister fashion charmed the press or used a new medium of communication (radio, television, the Internet) to claim an undeserved standing.

Trump loves the media. Trump understands the power it has and, accordingly, loves the people who have media power.

Politicians have always been required to be fake, but now the career havoc wrought by a stray, flying sound bite means they have to sustain their fakeness all the time.

The genius of David Petraeus has always been his masterful manipulation of the media.

It was really weird dealing with the media. I had no idea how to handle it.

So, I get a kick out of working with the media.

People say I manipulate the media. Well, duh. We live in a media culture, so why on earth wouldn't I?

Everyone in politics turns to the press, if only to manipulate it or deflect it.

If the press doesn’t get the proper care and feeding, you don’t get the proper spin on your story.

In order to govern you have to feed the news cycle

Politicians don't say no to cameras very often.

We've got to make sure we keep the media attention on us; being on telly and in the papers gets people interested.

I'm not afraid of the media. I think I know how to handle them because I've been around them enough.

One thing that is fairly undeniable about Trump - love him or loathe him - is his understanding of how to manipulate the media and to perpetuate a symbiotic relationship with the press.

Industry people do know when a PR movement plays out. The issue is that it is an insult to our intelligence when those who are doing the PR thing presume that we are not wiser.

The media likes me because I give honest answers. How many people in football give honest answers? I don't lie. Always the truth. OK, maybe my truth. But it is the truth.

People are more sophisticated in the way they go about dealing with the press.