Media Placement Quotes

A good ad which is not run never produces sales.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with.

Here's a certainty: When you play out your personal dramas, hurt and self-interest in the media, it's a confection. You say what you have to say in the way you have to say it to give it media currency - and that's always far from the truth. Often, in fact, someone else says it for you. It's all planned. It's all rehearsed.

The worst thing you can do is end up with a network show on cable or end up with a cable show on network.

If your advertising goes unnoticed, everything else is academic.

Nobody counts the number of ads you run; they just remember the impression you make.

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

First OSP [Office of Special Plans] supplies false or exaggerated intelligence; then members of the WHIG leak it to friendly reporters, complete with prepackaged vivid imagery; finally, when the story breaks, senior officials point to it as proof and parrot the unnamed quotes they or their colleagues previously supplied.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Because what's going on now, and this applies mostly to television stations in the largest markets too, but TV stations basically are now the primary receivers of campaign spending.

So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.

You can make as many films as you like, but if nobody wants to put them on, whats the point?

In syndication, the biggest buyers are car dealerships.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

Great advertising, in and of itself, becomes a benefit of the product.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Why is it when you turn on the TV you see ads for telephone companies, and when you turn on the radio you hear ads for TV shows, and when you get put on hold on the phone you hear a radio station?