Brian Tracy Quotes

Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.

You just have to make sure the model you're working on does not undersell your product.

It's not what you pay a man, but what he costs you that counts.

As a general rule, if you have a product that doesn't get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it - because if it doesn't do the job well, they won't pay for it.

If you're going to charge someone for something, you have to show them value for it.

Nothing comes without a price.

The problem with opportunity cost is that opportunity cost is divided among many, many things.

Understand the acute difference between the cost of something and the value of something.

Everything comes at a price. Everthing in your life. The question you have to ask yourself is, what price are you willing to pay?

Oh, you have to charge 'em, Jubal. The marks won't pay attention if it's free.

Costs merely register competing attractions.

It’s hard to imagine the revenue from selling the prints will cover the cost of lost goodwill.

A bad salesman will automatically drop his price. Bad salesmen make me sick.

Never be afraid to ask for too much when selling or offer too little when buying.

When you pay for stuff, it has more of your interests in heart.

Basically, the single-most important decision in evaluating a business is pricing power.

You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.

Money is all about opportunity cost. Every time you spend on something, that's something you can't spend on something else.

We will probably have to pay a price for devoting our lives to building the kingdom of God. Jesus did.

The value of a thing sometimes lies not in what one attains with it, but in what one pays for it - what it costs us

Time will say nothing but I told you so, Time only knows the price we have to pay; If I could tell you I would let you know.

There's no free ride. Someone always pays and if you don't know who that someone is, it's probably you.

I like when money makes a difference but don't make you different

For every promise, there is a price to pay... If the promise is clear, the price is easy.