Jimmy Iovine Quotes
Apple Music is trying to create an entire pop culture experience that includes audio and video. If South Park walks into my office, I'm not going to say, 'You're not musicians.' We're going to do whatever hits pop culture smack on the nose.
Topics
Experience
Entertainment Industry
Music Industry
Popular Culture, Pop Culture
South Park
Music
Apple Music
Audience Engagement
Audio Visual Experience
Creative Partnerships
Cross-Platform Integration
Cultural Relevance
Entertainment Collaboration
Innovative Content
Music Streaming
Streaming Service
Video Content
Citations
Iovine, Jimmy. "Jimmy Iovine on Apple Music, Spotify and the Future of Streaming." Interview by Shirley Halperin. Billboard, 28 Sept. 2017.
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James Iovine is an American entrepreneur, record executive, and media proprietor best known as the co-founder of Interscope Records. In 2006, Iovine and rapper-producer Dr. Dre founded Beats Electronics, which produces audio products and operated a now-defunct music streaming service. The company was purchased by Apple Inc. for $3 billion in May 2014.