John Quelch Quotes
Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.
Topics
Small Business, Small Businesses
Technology
Innovation, Innovations
Competitive Advantage
Business Growth
Digital Marketing
Digital Promotion
Digital Transformation
Global Expansion
Global Reach
Innovative Solutions
Innovative Technology
International Reach
Internet Marketing
Market Differentiation
Online Presence
Technological Innovation
Citations
Quelch, John A., and Lisa R. Klein. "The Internet and International Marketing." Sloan Management Review, vol. 37, no. 3, 1996, pp. 60-75.
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John Anthony Quelch CBE is the Leonard M. Miller University Chair Professor, Vice Provost for Executive Education and Dean of the Miami Patti and Allan Herbert Business School at the University of Miami. He is also the Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School and Dean Emeritus at the China Europe International Business School, Shanghai.