SONNY VACCARO

(John Paul Vincent Vaccaro)


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The Knight Commission, is a panel of members of the American academic, athletic and journalism communities, with an eye toward reform of college athletics, particularly in regard to emphasizing academic values and policies that ensure athletic programs operate within the educational missions of their universities. Vaccaro, represented Nike and other sports-related companies and made deals to have a school’s teams wear the company logo on Other uniforms, use the companies athletic shoes, and other equipment. He was one of the most successful in the business having brokered the Nike shoe deal with Michael Jordan. He was also terribly candid as this quotation demonstrates.


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  • Born: September 23, 1939
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John Paul Vincent Vaccaro is an American former sports marketing executive, and lives in Santa Monica, California.