ROLAND BARTHES
(Roland Gérard Barthes)
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Roland Gérard Barthes was a French literary theorist, essayist, philosopher, critic, and semiotician. Barthes' ideas explored a diverse range of fields and he influenced the development of many schools of theory, including structuralism, semiotics, social theory, design theory, anthropology and post-structuralism. He was particularly known for developing and extending the field of semiotics through the analysis of a variety of sign systems, mainly derived from Western popular culture.