I can't wait to bring #LizaOnDemand to my YouTube audience and hopefully a new audience, too.
I think the problem with 'YouTube Rewind,' at least how I see it, is pretty simple actually. YouTubers and creators and audiences see it as one thing and, YouTube, who's in charge of making it, sees it as something completely different.
I have a majority girl audience on YouTube.
By delivering a wide array of programming to YouTube, the NBA will be able to connect with its existing worldwide fan base and reach a vast new audience that is passionate about basketball.
There's a new success model, and us and some of our peers are now starting to prove that TV and very traditional content also works on the Internet, specifically on YouTube, and it can rival television audiences and television production value. 'MyMusic' is proof of that, having a successful run and now coming back for a second season.
My fan base is really, really young. They're the youngest demographic that you can track on YouTube: 13- to 17-year-old females. But the fan mail that I get in my P.O. box, they're all from moms and from kids who are two years old, three years old, four years old.
Now we know that if we make a ten min video for YouTube, people will watch it.
YouTube's audience is very specific. They are ready for great content. But you have to engage with the audience in a very direct fashion.
