WWE Brand Quotes

I think '205 Live' is the ultimate underdog story. This isn't a knock on any other brands; you have your stars on 'Raw,' you have your stars on 'SmackDown Live,' and I almost feel like NXT already has this amazing face to continue building stars, but '205 Live,' that is not the case. There is no foundation. We are not capitalizing off of stars.

A lot of people know about the power of the WWE brand. We're in 145 countries in 30 different languages. We reach about 650 million households worldwide on a global weekly basis. But what they don't know about WWE is that we use all of that power to give back to the community through events like Hurricane Sandy Relief.

Where, oh, where are my WWE ice cream bars?!

Any time guys move to 'Raw' and 'SmackDown,' I think that is what has kept NXT so relevant and has kept the fans so invested because they are now conditioned that whoever leaves or comes in, NXT, as a product, is going to give really exciting sports entertainment every time.

A lot of people always say, 'Oh, people down there in NXT' or 'Down there' as if it's... yeah, it's like a farming system for WWE, but they've done such a great job over the years making their own brand.

'Survivor Series' is one of my favorite pay-per-views because I'm Smackdown strong: I bleed blue. I've been my most successful since being on SmackDown.

'WWE Redefined' has become my new catchphrase.

There's a level of exposure that 'Smackdown' and 'Raw' get that other brands like 'NXT,' 'NXT UK,' and '205 Live' do not get. But at the same time, I feel like I would not be who I am without '205 Live.'