Visual Semiotics Quotes

Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.

How does meaning get into the image? Where does it end? And if it ends, what is there beyond?

The photographic image... is a message without a code.

The critical image... must not only fail to capture its referent, but show its failure.

You grow up trying to interpret, worshipping, visual symbols. It's a body-soaked imagery that you're looking at.

There is this looking at the world as shapes and patterns and colors that have meaning, and you can't deny the superficial because the superficial is what meets the eye.

All art speaks in signs and symbols. No one can explain how it happens that the artist can waken to life in us the existence that he has seen and lives through. No artistic speech is the adequate expression of what it represents; its vital force comes from what is unspoken in it.

Well, visual language is another boring discussion about the nature of film.