What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.
The fact that you can't base a coffeehouse on any other rock band is the other rock bands' problem, not mine.
If there are nine guys auditioning and they're all gorgeous, I have an advantage, because gorgeous guys are a dime a dozen. But if they need someone else - like a goofy guy with bad hair who is just okay - then that's me. And finally, the other 2 percent who audition are geniuses that I could never touch.
OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.
We don't want to be something for everybody, we want to be everything for some people.
Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.
You got to have a gimmick in this got-to-have-a-gimmick world.
Hey, man, I toss a stick for a living. Gotta spice up that deal, y'know. Gotta stand out.
If you want customers to hear about you, make something worth talking about.
The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
Industry is not only driven by talent; it depends upon so many factors. If you need to be successful in this field, one should know how to convert everything into a plus point. If you have a dusky face, make that your plus point.
Look at someone like Ke$ha. I wouldn't say she's got the most rangy, incredible voice, but she's got a thing. She stands for something, and people are buying into that.
We're the only dance in town. We don't compete with any professional teams for the entertainment dollar.
Your competitive advantage must be perceivable, promotable, and something the market will pay for.
My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?
You gotta have a gimmick.
I'm one of those actors who's going to have to create a space for themselves. It's very easy to be the young Tom Cruise, because Hollywood knows what to do with you. But if you're someone who's bringing someone slightly left of center to the table, you're not a sure thing.
A strategy delineates a territory in which a company seeks to be unique.
Nobody has ever built a brand by imitating somebody else's advertising.
We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important.
If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention.
A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.
Get rich by taking something common and making it uncommon.
I'm the only man in the world that has made a career with one word: 'Grrrrreeeat!'
Try novelties for salesman's bait, For novelty wins everyone.
