Targeted Outreach Quotes

A [Presidential] candidate, confident of winning or sure of losing a bare majority of a state’s popular vote has no reason to expend resources there.

Start with local press first. Start with people you know. Don't pitch every journalist.

Think of the effect it would have if 2,000 of our best friends in the District had personal notes from you written at the rate of 25 a day for 60 days. I don’t know how you are going to find time to do all this and still take the people to lunch that I want you to take, and see the people in the evening that you must see, but I guess with your methodical planning you can work it out.

Divide the floaters [undecided voters] into blocks of five and put a trusted man with necessary funds in charge of these five and make him responsible that none get away and that all vote our ticket.

We're not going to get the Negro vote as a bloc in 1964 or 1968, so we ought to go hunting where the ducks are.

When I wanted the CEO of Starbucks to keep me in mind for their board, I sent him a note rather than calling. I call it dripping: You don't want to be like a faucet full-on; you want to drip just enough that they don't forget about you.

That's the point, to get the people who wouldn't otherwise think to eavesdrop on a conversation that involves science.

I was networking every day from 21 to 28 years old. I sent 10 letters a day, which means I reached out to 3,000 people in a year.

Keep your sales pipeline full by prospecting continuosly.Always have more people to see than you have time to see them .

The thing that people seem to miss about not just Google, but also our competitors, Yahoo, eBay and so forth, is that there's an awful lot of communities that have never been served by traditional media.

Apart from the emergency aid we provide to alleviate the sufferings of victims of natural disasters, calamities and crises, we worked for transforming U.A.E.'s charity activities into an institutional activity with an aim of making them more effective and sustainable.

A candidate has to reach people's heads and reach their hearts.

Team Obama continues to dominate new media, spending far more effort and money than Team Romney in targeted online youth outreach.

We'd play at the Ambassador's house for an invited group of dignitaries from the government that might have gone to school in America; to the U.S. Consulate that invites certain people that they're trying to target.

Public authorities should not simply wait until they are asked for information. They should develop policies that take essential information to the people before they ask for it. Such positive actions can be much more cost-effective, and of greater practical utility, than is the case when departments wait passively for the submission of inquiries.

Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.

You build massive databases, you learn everything you can about the people in those databases, you figure out exactly how they can be useful to your campaign, and you ask them to donate money, door-knock, the virtual equivalent of being a sort of army of stamp lickers.

We intend to follow one strategy: that is to reach out to each and every resident in the constituency. We do not believe in just waving to the people from cars.

I think what actually works best is local-level individual targeting of key leadership nodes.

'Teen Vogue' is so much more than just a magazine. It's so much more than just a website. It's so much more than social. It's really about the audience, and so we're going to continue to innovate and continue to find new ways of reaching this audience in meaningful ways.

We said in our 21st Century Party paper there are 61 mosaic groups, which the market research people use as different socio-economic categories and half of our members come from just five of those groups and that is very narrow - too narrow.