Targeted Campaigns Quotes

I'm all for it. In these days, regional marketing is the only way to survive.

The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.

If I was going for the popular vote I would've won easily. But I would've been in California and New York. I wouldn't have been in Maine. I wouldn't have been in Iowa. I wouldn't have been in Nebraska and all of those states that I had to win in order to win this. I would've been in New York, I would've been in California. I never even went there.

We don't put a dollar toward marketing or advertising. I think we're more efficient than Facebook.

Usually, boycotts sometimes don't really accomplish anything besides the fact that you show you that don't agree with what's going on.

My entire career has been based around commerce. The Obama campaign was famous for raising boatloads of money online. My question is how do you make conversions better through mobile and e-mail.

Everyone knows how hard it can be to market to millennials.

If you can market smut and toilet paper, you can market movies.

It's difficult to market and promote a new show that no one has heard of with a not unique title.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.

Across the board, Australian films need to have a lot more money spent on selling them.

The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community.

The theatrical marketplace is a challenge. What do you have to do to get someone to purchase a movie ticket to your movie? You have to do something that they've never seen before; you've got to enthrall them in a new way.

I think Warner Bros. are probably some of the best people in marketing films in the world.

What I'm looking for is a self-promoting film; a movie which immediately gets people's imagination is something I can promote - a project which writes its own publicity.

Marketing movies is hard.