There's people who I admire like... Dr. Dre, Puff Daddy, Master P, people who built their stuff and are still going.
One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?
Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
The legacy of Steve Jobs and the strength of Steve Jobs is that he established a company that's clearly firing on all cylinders and clicking very well.
I am crazy for good branding and really admire companies that get it right.
We live in a society that has ever-changing values and ever-changing standards and ever-changing criteria to determine who is a superstar or not. If you want to be a superstar, if you want to main event, if you want to profit in the entertainment business, you have to go with those trends and spearhead new trends.
If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.
We look up to Jessica Alba. I loved that something bothered her, and she created products around it and built an empire around it.
Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
Once I came up with the 'Stone Cold' thing, it was like a snowball rolling down a hill; it just kept getting larger and larger, and I wasn't afraid to push the envelope.
I think for us - the Weinstein name, the Miramax name - they've both become synonymous with brands. We have a real winning formula when it comes to championing a different kind of movie, and I think the audience trusts us.
Corona Light has had very faithful stewardship from us from the very beginning in 1989.
