Social Marketing Quotes
This is one of the most important principles of public health. Curing a patient must be done one at a time—retail where someone must intervene with a single patient. But prevention, assuring clean air and water, eliminating smoking in public places, banning paint with lead, persuading people to drink less alcohol—all these examples can be done on a mass level and effect multitudes—wholesale.
The agency was supporting a program to recycle human feces which were treated in communities by sanitizing them and removing most of the water and packaging the dried sludge as a fertilizer for lawns, gardens, parks, and farms. The treated biosolids were marketed under many names such as ComPro, BioEdge, Notrohumus, Vital Cycle, etc. To promote the concept and overcome the bad image of human feces, the agency arranged to have it spread on all the lawns and gardens of the White House. The decided that “poo” and other descriptive nouns would not fit the desired image. See {635106} for their solution.
