Search Optimization Quotes

Before Google, I spent the summer building a program that would look at what websites you would go to and what websites other people would go to - and built a collaborative filtering program that helped you find related sites to look at.

Before Google, I don't think people put much effort into the ordering of results. You might get a couple thouand results for a query. We saw that a thousand results weren't necessarily as useful as 10 good ones.

Curation comes up when search stops working.

Microsoft could help Facebook with one of the biggest challenges, namely monetizing its traffic without reducing the user's experience. It's obvious that Microsoft needs traffic and Facebook needs search.

Not only is a good name catchy and memorable, it should help people understand what your business does. If your name reflects your products or services you'll have a much better chance of being found [via Google search], so it's important to choose wisely.

When you use Google, do you get more than one answer? Of course you do. Well, that's a bug. We have more bugs per second in the world. We should be able to give you the right answer just once. We should know what you meant.

For a long time, nobody had figured out Information Architecture, so we all just made stuff up.

Search occupies this wonderful moment in a user's day where it doesn't even really break along demographics, right?

If we are building something that users need, and there is a lot of value we are driving, I think how search manifests in iOS will work out just fine.

Google came of age when search was inefficient and cluttered, and made it simple and easy to find what you wanted online.

You just go through a certain kind of drudgery every time you have to look for something. I've got certain things grouped by now, but there's a drudgery in finding them. There's always stuff missing.

Google is basically this idea that sites that link to other sites create a better way to search.

You know, search has never been a strong suit of Facebook.

A world where everyone creates content gets confusing pretty quickly without a good search engine.

Google demotes search results that don't get clicked on.

If you're a publisher and you forbid deep linking into your site, or have a paid wall or registration requirement, then you're making it hard to 'point to' your content. When no one points to your content, your content is harder to find because search uses links as a proxy for popularity.

Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.

Search is not just an activity or a destination. It's becoming more integrated and more of a platform.

The model of Yood is 'taking search out of search.'

Even companies that do big business online struggle to be noticed by Google users. The Web, after all, is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more Google traffic by using search-engine optimization - SEO, for short.

Our mission is to organize the world's information. Clearly, the more information we have when we do a search, the better it's going to work.

Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.

If you have a business website, make it stickier; redo the merchandising often and try new things until you hit the right homepage... then try and beat that. The most important audience drivers on the Internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.