Making a million dollars is the simplest thing in the world. Just find a product that sells for $2,000 and that you can buy at a cost of $1,000, and sell a thousand of them.
If a book sells a few hundred thousand copies or a million copies, which is great, it's perfect for PassionFlix because we don't have the same overhead as some of the studios do to make these movies.
The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.
You can say Pizza Hut is terrible pizza, but they also sell more pizzas than anybody else.
All companies incur expenses, some of which are fixed and bear no relation to sales volumes. In this way, profits can grow at a faster rate than sales.
Now, if you want to get rich, you have only to produce a product or service that will give people greater use value than the price you charge for it. How rich you get will be determined by the number of people to whom you can sell the product or service.
We are not selling the black cab in large enough volumes. We want to expand globally.
Wal-Mart uses technology to increase sales volume, but the more it does so, the more it drives down profit margins - its own and everybody else's. The same logic does not appear to hold for Goldman Sachs.
If the books are selling, the money will follow.
I want to position my books as premium-priced versions on the reasonably-priced scale, if that makes sense, to find a sweet spot between the high-end of what my brand can support and the low end that results in impulse purchases and maximum sales volume.
