Sales Promotion Quotes

A good ad which is not run never produces sales.

I'm trying to think of other ones. Oh, yeah, I'd say - somebody would buy something and we'd say, and because you are our hundredth customer today, you get a free paperback.

The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains.

I was reading a magazine when I was a little kid, probably about twelve years old, and an ad said that if you sell so many jars of Noxzema skin cream, we'll sell you a ukulele. So I went out and banged on doors in the snow in Quincy, Massachusetts, where I was raised, and I sold the skin cream.

It's pretty difficult to promote something the week after Christmas and the week before New Year's.

One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: 'It's all about the customers!' And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction.

I'm going to be the unapologetic chief advocate, chief salesman for American agriculture products around the world. You grow 'em, we're going to sell 'em.

It's important to know all those things, but part of our jobs is to move people along and to make people excited to buy music or buy clothes, and give them enjoyment, I think, too.

There's nothing that sells stuff like television. Nothing.

The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral part of the system.

Good wine needs no bush.

Small- and medium-sized companies do not know what we have to offer and that needs to be changed. We must react just as strenuously on their behalf as we do for larger companies.

In business, you're the Chief Salesman. Create a sense of demand, rather than waiting to have demand.

TV is what sells your product.

It's a tremendous way of getting people to buy more at lower cost to the producer. There's no question that that's an incentive to buy. Everybody loves a bargain.

I wouldn't buy a book simply because I like the cover. I would pick it up. The jacket can call your attention to it. But in that sense, Oprah Winfrey is worth all the jackets in the world. A jacket is basically trying to do what she does all on her own.

We have to talk a little trash to sell fights, talk more, because we know we will profit more from that. It's important.

Promos have always been something that I've taken very, very seriously.