Revenue Maximization Quotes

The Laffer Curve illustrates the basic idea that changes in tax rates have two effects on tax revenues: the arithmetic effect and the economic effect.

I used the so-called Laffer Curve all the time in my classes and with anyone else who would listen to me to illustrate the trade-off between tax rates and tax revenues.

There's always a fine line between 'What is the market going to bear?' and, 'By the way, I've got 2,000 unsold seats.'

The process of overbooking is a complicated one. It's actually minimal. We, on certain flights, overbook by one or two people.

Our Fly Smart philosophy is about investing only on those points of differentiation that pay for themselves, that earn a revenue premium commensurate with what it costs us to provide that product or service.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

The story of how the Laffer Curve got its name begins with a 1978 article by Jude Wanniski in 'The Public Interest' entitled, 'Taxes, Revenues, and the Laffer Curve.'

The better job we do of getting the right fans in the right seats at the right time, the more money our clients are going to make.

In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.

If you're not out testing what's complementary to your brand, you're not making the most of your income potential.

In our business we don't mind if a price of a ticket goes down; our job is to get as many bums in seats as possible.

If you own a toll road, you don't care how many passengers are in each car or what kind of car it is. You just want as many cars to move down the road as possible, and you make damn certain they pay their tolls, okay?

People were desperately trying to fill their seats for the summer. And so prices are really low right now. And so they are kept from raising prices to make up for that difference.

Everything I write is designed to be milked to the last drop of revenue.