TNA has been great as far as allowing me to have more input creatively on my character and the direction of my character and promos.
The joke I wanted to put into one of the promos for this new season, was to have a guy come up to me and say, Hey! Tony! I love your show, I've watched you every night since you started! And then I'd say, Ah! You're the one!
I think afterall, a promotion video is a piece of work in it's own right.
There are people who want me to do a cologne. They want to call it 'Patrick.' I was offered a fortune to make exercise videos. Posters, all kinds of stuff - something like $10 million worth. It's insanity. I'm not going to do any of it.
Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt - native ads don't pop up or dance across the screen - and its content is actually valuable to the person viewing it.
If you go back and look at the early promos for Gears 1, you'll see just how different the characters were from the actual first game, both in appearance and background. And it's an evolutionary process.
You know that certain things that you use in the film are going to be shown to audiences five hundred times before they ever sit down to watch the movie. So you have to kind of modulate what can I do to give marketing enough material but that I can still withhold certain things so that it's fresh and surprising for the audience coming to see the movie.
The advertisements during intermissions are the truest reflection of an intermission from life.
I haven't written a brochure yet. It's killing me. I know I have a brochure or pamphlet in me yet.
We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'
