WARNING: POLITICAL ADVERTISING CAN LEGALLY DISTORT THE TRUTH.
Suggested warning label for political advertising:
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
Advertising is only evil when it advertises evil things.
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
I would never do a commercial if I thought it was offensive to anyone.
Advertising is tax deductible, so we all pay for the privilege of being manipulated and controlled.
I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with.
When advertisers ignore diversity, it is because they don't think the lives of others matter. There is not enough of a financial imperative for those lives to matter.
I think the ongoing discussion of the world of advertising is, 'Where is the soul in advertising?'
I don't think anyone would object to Facebook selling ads or having ads directed at me, as long as people didn't think those ads were manipulated by personal data.
Telling lies does not work in advertising.
One thing I've always been concerned about is the objectification of women in ads, and that's one thing where I was like, 'Well, if I become a part of advertising, I could change that.'
No, I most certainly do not think advertising people are wonderful. I think they are horrible, and the worst menace to mankind, next to war; perhaps ahead of war. They stand for the material viewpoint, for the importance of possessions, of desire, of envy, of greed. And war comes from these things.
I think I have been very conscious throughout my career. I can't go back and remember every line of every ad I have done, but I think in the most part I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do.
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
What needs to change is the nature of advertising itself. That business hasn't really evolved since the days of Don Draper.
A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.
Once you become more like Madison Avenue, you become acutely sensitive to what's going to annoy your clients.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
advertisement ... has brought our disregard for truth into the open without even a figleaf to cover it.
If you say your product is the best, back that up.
I've written books on advertising-cheque books.
I don't accept any money, free products, or anything else of value from the companies whose products I cover or from their public relations or advertising agencies.
I want to make it clear to people that the idea of putting subliminable messages into ads is ridiculous.