A customer is never out of warranty, even if his product is.
Maintaining a consistent platform also helps improve product support - a significant problem in the software industry.
I don't take on a product unless I believe in it. I use everything that I sell.
We want to make sure everyone has a great experience. When they buy the product and take home and plug it in, we want to make sure that first experience is comfortable and everything is there.
In my experience, marketing is best when it proves the product it is supporting.
Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. No matter how strong your product-even if it easily fits into already established habits and anybody who tries it likes it immediately-you must still support it with a strong distribution plan.
I'm a big supporter of this product for women. And [my relationship with the brand Berlei] was so organic. I would go to the store and buy 40 or 50 bras every year because I could only get them in Australia at the time. And then eventually they heard that I would come and take all the stock.
We will announce a new offering, where you can get a CA expert on your PC live, via video, on a range of topics about a product.
I took my iPod to the Apple store here in Manhattan and asked them to replace the battery. And they explained to me that Apple does not offer a service to replace the battery in the iPod, and my best bet was to buy a new iPod.
Service is how product is delivered - the technical aspect.
What we sell are not products... that customers are going to put in a closet and forget.
I hate when people make a really good product and then stop making it. I get annoyed.
