The only big companies that succeed will be those that obsolete their own products before somebody else does.
Nobody has a guaranteed position in computer technologies business. We've done some good work, but all of these products become obsolete so fast and the structure of the business as it broadens out is going to be so different.
In three years, every product my company makes will be obsolete. The only question is whether we will make them obsolete or somebody else will.
The worst thing that you can do in terms of bringing a product up to the market is to be two days after someone else has brought a similar product to the international market-It's dead.
Hitachi Nail Guns were as good as gold in this city for years. I had 300 on pawn, and then when they stopped building houses in Vegas I wound up with 300 Hitachi Nail Guns that I can't give away.
Management must take the lead in making obsolete its own products and services rather than waiting for a competitor to do so.
Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
Unless a product becomes outmoded, a great campaign will not wear itself out.
History repeats itself again, I guess. The rate of innovation is so high in our industry that if you don't innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about, is now five years old.
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
Loudspeakers should be made to be destroyed and... disposable.
American invents everything, but the trouble is we get tired of it the minute the new is wore off.
The Democrats are going the way of Burma Shave and Crisco - products everyone loved and had in their homes. But they got old. They didn't have anything new to say about the product, and after awhile, they died.
