Polling Methods Quotes

There are so many ways and different people who show up and vote now. The way turnout works now. The abilities we have now to turn out voters. The polling can't understand that. And that's why the polling was so wrong in 2016. It was 100% wrong. Nobody got it right - not one public poll.

I don't believe in traditional, head-to-head polling.

The icons of the past relied on political instinct. Now Presidents can use scientific polls and focus groups.

I'm a believer in the polls, by the way. Rarely do you see a poll that's very far off.

Franklin Roosevelt didn't poll, because he had great political instincts. Now we have polls; we don't need instincts. But is that a change in principle? Is it a change in principle that we use a Xerox instead of carbon paper? It's of the same order of magnitude.

One of the enduring myths of campaign analysis is that you can actually count the number of 'undecided' voters by asking voters if they are undecided or not. Sometimes, significant numbers of voters actually change their minds.

I generally believe in polls. Scientific polls are accurate.

No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.

Outlets are turning away from phone polling, which can be problematic. For example, we did a poll for NBC around the Ebola crisis; we provided results in 24 hours. Their traditional phone poll would have taken a week to turn around. We're showing people we can do high-quality work: we've proved that with the work we do with the media.