Print is the sharpest and the strongest weapon of our party.
You see, 30 years ago I didn't have near the audience I have now. My tapes on the cults have reached a circulation of 15 million. those are not my figures but the figures of the people who distribute them.
I think that what we've been able to do is put together both a good group of scholars and analysts and people who aggressively want to make the case to the American public.
We [members of Congress] tend to be gregarious or we tend not to get elected.
On our show, I've only reached out and touched about 55 guys. I think there's still about 40 million.
You can't expect the entire world to come to New York to see you. You have to travel to them.
I spend time on campaign creation and implementation, anything from sitting down with the agency or with creative companies. I also meet with supporters. We've been really lucky to have various high-profile supporters.
Take Hispanic voters. They favor Democrats because they like the party's programs, from health care reform to government spending on education. It's not because the Republicans don't have a big enough Office of Hispanic Outreach.
I was able to do that [showing up of Democratic benefits] when I was the candidate. But I've not seen or presided over that kind of systematic outreach that I think needs to happen.
I don't find myself lobbying for projects. Filmmakers almost always come to me.
I think any time you can go after an audience that isn't built in, that's the job.
When you keep it within the walls, it dies. When you take it out where Jesus intended it to be, it happens.
I think we have to acknowledge that the way to get back into the majority into the Congress and pick up seats is to make sure we are a big-tent party and reaching out to people that are moderate and not just push to the left.
I love it when people say things to me in public and want to meet me, because I want to meet them! Early on, my manager told me, 'If you want to sell 500,000 records, then go out there and meet 500,000 people.'
I am not a preacher; I'm a reacher.
Direct mail was the basis of a lot of new Right organizations in the '70s and early '80s, and it actually led to the downfall of the majority of them. It's very expensive, and you end up putting your organization more and more in debt if you're not successful with it.
There's nothing wrong with trying to reach out to new fans.
If you put up posters around town for high-school kids, high-school kids will come. If you're casting politicians, you can't put up posters and have politicians come down.
We also try to reach out to people who are far away, via digital means, the web and brief messaging.
I want to work on reaching out to people, through my music, at the grass-roots level.
A lot of Republicans are white Christians, but the Republican Party is reaching out to Hispanics, and reaching out to blacks, and reaching out to Asians.
We came out of a very provincial city that was not very supportive of music, and we had to do our own thing and flyer everywhere.
It is better that one's customers come to one's shop than to have to look for them abroad.
MPs are only elected thanks to the help of ordinary members - activists on the ground who traipse the streets, post leaflets and engage in millions of doorstep conversations, come rain or shine and without pay.
When you're reaching out to people beyond the scientific community, image does matter.
