Rap ain't out there for everybody; everybody can't be a rapper. Everybody can't be a singer; anybody can't just be a songwriter, but it may - there's some profession out there you can be in.
So it's more the musician in me that makes me stretch out and try different things more than anything. But, like a lot of guitar players, I have one certain niche that's my thing that I'm better at than the others.
The young people have a phrase for this now, which is "slay in your lane." That's a very important principle of writing. You have to work out what it is you can't do, obscure it, and focus on what works.
That's where I got lucky; nobody else is doing what I do or really can do what I do.
To do successful research, you don't need to know everything, you just need to know one thing that isn't known.
Unfortunately, it's possible to be able to do something extremely well that nobody ever wants done.
I talk about myself. That's what I am. I'm a blogger. I have always decided that I was going to be an expert on one thing, and I am an expert on this person, and so I write about it.
I'd try to become known as a world expert on 'something,' to take a small niche you can define.
It would take enormous expertise for Amazon to win in every category. Do you think McDonald's could be number one in hamburgers, seafood, and Chinese food?
The Carter Center has a policy of doing what others do not want to do. We do not compete with the World Health Organization, the United Nations or the US government.
