Niche Audience Quotes

I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song or marketing money then you need to find some way to make audience aware of your film.

I believe now we're in such a niche-land in media that you have to super-serve your niche rather than try to be everything to everyone, because if you do that, instead of making your group care, nobody cares.

Most of our fans seem to be very intelligent people who don't stand out too much, but they're still total freaks. I like that - they're smart and sadistic, which I think is a reflection at us.

I never felt like 'I'm an underground dude' or 'I can only be hot in New York.'

Political stories in general are tough. They just don't appeal to as wide an audience.

4chan's culture is unique and spreads and draws people in like no other. It's also important to realize that 4chan wasn't some overnight success, and there was never 'hockey stick' - like growth.

There are two types of films - one made by the big-time producers, the other is low budget stuff made by some producers who make films for the heck of it, they complete their films for small amounts, sell it at low costs with almost no publicity.

I'm playin' music for a certain type of person. Fortunately, there are more and more of us. At least there are more comin' to see me than there were 30 years ago or so.

The style of music that we're playing, this progressive metal style, has always been an upstream battle for us. We don't usually get a lot of commercial exposure.

We have always appealed to people outside of the mainstream. Constantly, we get people coming up to us and saying, 'I was just the freakiest one in high school. I was the only one who kept playing the B-52's.'

Don't create for the masses. Create for the people who are your kind of weird.

I took an internship at Focus Features while I was in film school. I was really interested in how specialty movies were marketed and found their audience despite being about topics that were outside of the mainstream.

'Ratboy' is an offbeat film with a lot of comments to make about human values. But, because it's offbeat, it doesn't have an obvious market.

I'd rather work on my radio show, which no one hears but I put about eight hours of programming and writing into it for those 30 people who do tune in.

One of the main pitfalls of any theoretically 'niche' show is that you spend too much time on the 'niche' and not enough time on the 'show.'

I really don't consider myself to be a conventional Hollywood star. I've never really been marketed by the big studios to do mass market box office films.

I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

You're not going to stay in business, the business of making movies very long because you need the resources in order to keep going. So you have to try and find a niche audience or some kind of audience that has the same likes, dislikes and aesthetic sensibilities that you have.

I guess the bottom line is I don't make music that is consumed en masse.

People either know Alan Rudolph and love every single one of his films or they don't know him at all.

When I go and make smaller films, I actually never think about them being made for a smaller audience.

I know my audience, and they're not people that the studios know anything about.

My track record suggests that I'm not quite a mainstream darling, that's for sure. I don't want to only cater to a small audience, but it's just kind of worked out that way.

Independent films have a certain freedom about them - there isn't so much at stake in terms of money. I think they're more interesting because they're not watered down to appeal to the masses. They tend to have a unique voice.